Good research thanks for sharing.
I believe I saw a post on their website Twitter or a comment in an interview with Dominic discussing the importance of verifying engagement to combat bots skewing online marketing. There was reference to embedding pixels in posts / content to assist with verifying / rewarding user engagement. This could link with distributed ledger tech to assist with verification and assigning appropriate rewards to users if they take a certain action etc. Will take time though but maybe that's the gist.
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