Ann: Nuheara Commences Shipping of Next Generation IQbuds BOOST, page-25

I think IQbuds were building a very good sales trajectory in the Dec quarter, but the announcements of Boost and LiveIQ have very likely taken the wind out of IQbuds' sails (see what I did there?) in the March quarter. I would expect that a lot of potential IQbuds buyers would have made a choice to hold back until Boost or LiveIQ hit the market (depending on their desired usage). The two new products have been the right move in terms of marketing and future sales, but there is no doubt in my mind that both those products have (and will) cannabilise sales of IQbuds.

In 12 months time sales of Boost and LiveIQ will most likely eclipse previous unit sales to date of IQbuds by a multiple