Ann: Launch of Car Rentals for RACV Insurance Customers, page-294

As we are a multi-platform business are we doing enough cross promotion in-house?


Aon 'apparently' gave us email addresses of 15,000 HIA members so could we create an email campaign - 10% off Drivemycar vehicles or Mycaravan to all HIA members?

Drivemycar website has no advertising down the side, surely we should have Mobilise ads down both sides (and reversed on Mobilise)?

We have something like 48000+ registered users on Drivemycar 'therefore email accounts', have we sent emails to all them about our new Mobilise platform?

RACV Facebook page has 91,000 followers, I'm yet to see a single Post from RACV about Drivemycar/Mycaravan/Mobilise

RACV would also have 1,000,000+ emails addresses for all there members, have we sent anything via that channel for Drivemycar/Mycaravan and Mobilise?

thoughts??