IMO simply just too difficult a market to crack. People have their own ice cream likes who don't necessarily feel "better" with A2. I tried it and it was OK but did not blow me away. Expensive as well at $10 a tub when you can get the same for a lot cheaper. Seems to be proven as yes it was in coles and every time I went the shelf was always full. I remember once seeing it on a $5 special and thought that was death nail number 1
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