I agree with Cine. No company evaluates a social media campaign only by the number of views as it can potentially be misleading.In the case of Yowie most viewed video ,there were comments on previous posts That may have impacted the number of views i.e. Yaoi in Japan. Given the accelerated decline in sales communicated by the Board for the last 2 quarters and for the balance of the year, it is reasonable to challenge the effectiveness of the media strategy.
YOW
Price at posting:
10.0¢ Sentiment: None Disclosure: Not Held
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