Given the breast-is-best policy in Australia, I'm glad WHA is...

Given the breast-is-best policy in Australia, I'm glad WHA is pursuing more overseas markets than devoting too much to Australian mums, because it's a real challenge to give IF to your infants, thus most of the advertising/marketing will come from Instagram. Maybe later, we'll see some TV ads as the company grows, but for now, it's the cheapest and smartest way to attract mums.

There's very little assistance in selecting the right formula, because the real focus from MCHNs and other medical professionals is to get you back to breastfeeding and offer as much support as possible. Once you decide to formula feed, you're on your own and given no real guidance. That's where you'll choose according to your budget, or follow the herd.