Nik, I've been hearing the radio adverts at night during my...

Nik, I've been hearing the radio adverts at night during my son's reading time.

They also have a very active Instagram page, it's very clean, polished, glamorous and savvy. Instagram is the best way to capture the right market right now, given how Insta-focussed my peer group is. Mums are so impressionable.

They have a few mum 'ambassadors' and often do live stories where mums can come online and chat. It's very impressive, and I would be very inclined to choose Wattle Health if I was having babies, given how competitive and cut-throat parenting is for us females nowadays. They currently have just below 6,000 followers.

I'd like to see the packaging change to further reflect this and to catch more mums, given their Instagram-profile's visual appeal. I'd also like to see this reflected on TV in some advertising too. Currently I don't feel the packaging is right.