Very interesting article on A2 milk, page-5

What is the point of such analysis? Yes, Nestle, Danone are big and have marketing expenditure over 200million., etc. etc.. One core question is how are they going to position their A1 free product without cannibalising their existing sells when the existing products are still their bread and butter. The illuma A1 free IF product is a meagre pilot product at this stage, I would not be surprised if it gets pulled if it does make any progress. A2m has played the judo strategy to their advantage. They are already thinking ahead with branding and supplier relationships. Like A2 had stated "The a2 Milk Company is the ONLY company engaged in the sourcing, processing and marketing of solely A1 protein free dairy and nutritional products in global markets."

So all in all, competitions Yes agree, commitment to challenage A2 market share No, at least not at this stage. From this point of view, the NZ Herald's analysis is incomplete and substandard in quality.