Very interesting article on A2 milk, page-3

Captain. You are clearly another tiresome short trying to talk the price down. Don't you know the first rule of shorting - don't short on valuation - Carl Ichan. The article is wrong in several major respects. A2 is sold in 5,000 stores across China its actually much more visible than Iluma ATWO. Illuma ATWO is priced at 80% more than A2 infant formula because to price it at a2's level would canabalise Iluma's existing 5 A1 products. Iluma Atwo does not have CCC Chinese Compulsory Certification and as such cannot sell directly into China only through websites and finally lIuma A2 is sourced from American A2 cows and will be affected by any trade embargo and not meeting China's infant formula standards. Competition rubbish!