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11/04/18
09:59
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Originally posted by jake0002
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the whole message of Yowie is that of Conservation.
that is the one difference which distinguishes Yow from other chocs and treats.
Kinder simply has no message. It's just a choc treat, and cheaper.
Kinder spends s...loads of advertising and mktg, with which Yow cannot compete.
So Yow needs to, and is, highlighting its conservation message.
It is doing this by highlighting those animals and creatures which are endangered etc.
It is educating kids wrt those animals endangered.
Part of that message is educational.
Does David Attenborough just feature animals in UK? Nope.
So WHY would Yow just educate kids on endangered animals which only reside in Aust?
That's like the Yanks, who only seem to know where New York is, and think Australia is Austria.
you would soon run out of animals if you just featured Aust endangered animals.
Also books and videos featuring Aust animals exclusively, would not appeal to educators and conservation bodies.
Nope, no more added expenses for Yow thanks.
They just need to focus on what they are doing, increase sales, and get to cashflow breakeven, then some profits.
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and looking at the share price how has that business model been working for you??
will continue this discussion after market.