Statistics from Financial Review BOSS Magazine

There's a great quote attributed to Churchill; he said that "The only statistic you can trust is the one you falsified yourself".

That said, there are a number of very interesting statistics in the article, here they are without any comments ---

APT market share of Australian online fashion sales; $3.6b total, APT: more than 25%.

Market share of ALL Australian online retail sales; $24.2b total, APT: more than 8%.

Market share of ALL Australian retail sales; $366b total; APT: 0.4%.

Proportion of Australian millennials using Afterpay; 6.0m total, APT: more than 15%.

Proportion of Australians using Afterpay; 19.1m total; APT: more than 7%.

Looking at these numbers one would say that there are some reasonable growth opportunities are there for the taking...