My statement on goodwill is fact and any public listed company is required to follow the accounting standards. The math is simple. Goodwill = price paid less value of assets purchased. There is no differential regardless of industry.
Every point you make all contribute to the amount of money that companies are willing to pay to get their assets. The "premium" is solely dependent on the buyer.
Goodwill is also required to be ammortised and that can vary depending on a lot of factors. The main one being, "how much impairment can my EBIT sustain". Thats reality. Companies don't like holding goodwill on their books and will ammortise as quickly as possible.
When purchasing a company or group of assets, a buyer will totally ignore the value of goodwill in the business as that was pertinent to the seller. For a whole company, a buyer will normally pay a premium over market cap. For a select group of assets (like the NZ assets), a buyer will usually pay a multiple of EBIT usually 4 or 5 times.
If you still don't believe my comments, ring up one of the big 4 (KPMG, PWC etc) and speak to a manager level or partner and ask them.
Goodwill has nothing to do with emotion, it is purely a premium to purchase a business. The reasons for purchase are all that you explained above telcowiz.
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