"Nestle, the world's biggest food and beverage company, has...

"Nestle, the world's biggest food and beverage company, has launched a brand of infant formula that uses the A2 beta-casein protein made popular by the New Zealand and Australia-listed a2 Milk Company."

http://www.nzherald.co.nz/the-country/news/article.cfm?c_id=16&objectid=12021611

Any thoughts on this? Is this going to crowd out the smaller producers, or take the wind out of A2M's ability to beat projections? Such a large player entering the space is sure to cause some ripples. Surely still plenty of room for a number of profitable competitors, but this could make some of the smaller infant formula companies look a little more risky.