I'm predicting a 10 bagger in the next 18-24 months
Big markets throughout the world. Specifically think of the many thousands of veterans that have served in the Middle East in the last decade. Huge market that Nuheara will be addressing as emphasised by this sentence: "As of the close of fiscal year 2014, more than 933,000 Veterans were receiving disability compensation for hearing loss, and nearly 1.3 million received compensation for tinnitus." (sourced from:
https://www.research.va.gov/topics/hearing.cfm). We will be addressing the mild to moderate hearing issues with Boost. As many are aware, many vets in the US are simply priced out of many health necessities. This will hit two birds with one stone, present a more economic product while combating the issues.
If people have not seen what a gunfight looks like, have a look and imagine the impact on one's ear/s -
On top of that, the construction sector would also be a huge sector where many construction workers at some point will experience hearing difficulty. Over the last 10-20 years, safety throughout the construction sector in Australia has drastically improved, however there will still be a huge market of workers from previous generations that have incurred hearing minor to mild hearing issues/losses.
Just on those sectors we have a huge TAM.