Ask everyone for a favour...only time we ever got the numbers on the IQbuds right was when we got the official number. There's a reason for that. A very good reason. You don't give away Co details that can be used to the competition's benefit...unless you're idiots. Don't think Team Nuheara are idiots...ask Noah!
Anyway...until I get official word not speculating...reckon that rough calc based on 15k units per product was about as good a basis for a conservative estimate we have for time being. Expect a % above that really due to greater consumer awareness but keep it in context 12months of sales for each of the Boosts and the Lives (sorry that calc is beyond my pay grade)...but if exponentual kicks in those calcs are out the window. How can we say what impact anns like OTC fast track approval will kick, or news of line capacity reached or any if the other 100 news possibilities that we have ahead of us re j/vs, umbrella extendions/asian matkets/auyidm developments...need I go on?
So let's not get too caught up on this unit counting thing...because I don"t recall it having ever been much use. Happy to be corrected...Kicks, Retro, Herbs, Ex...anyone? but I just don't recall getting anything other than confused by previous calls on unit projections? Kind of like right now!![]()
Ask everyone for a favour...only time we ever got the numbers on...
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