I also think this bit is a very important part of the interview for anyone that's concerned about competition or possible takeovers at a low price?
How do you protect the technology you’ve got and are there any giants out there looking at this space or do you think you’ve found a niche that gives you room to grow in? Good question. There’s no doubt it’s a niche but it’s a 'massive niche'. The expectation is there is going to be competition in that particular space and we welcome that competition because educating that particular market is going to take many forms. I think if I look at the top of the pyramid, which is hearing aids and those sorts of things, there’s a lot of competitors in that space that are running fairly significant businesses. At the bottom end the headphones are prolific. There’s room for competition and we’re not frightened by that competition. I think what we’ve been able to demonstrate is that we’ve had products fairly unique – well not fairly but very unique in their approach to hearing. They’ve been in market and out there even as a concept for nearly three years now. For us we still haven’t seen anyone enter this particular space and that’s because hearing is hard. The expectation is that it will get easier but where it sits today is we’re comfortable that we’re unique enough and gaining acceptance and gaining traction. We’re market-first, we’ve got to worry about competition second.
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