TMs are more a re-branding exercise. Hardly. It's part of an...

TMs are more a re-branding exercise.

Hardly. It's part of an integrated strategy that also involved cost cutting and outsourcing.

The Mix&Go/AMG nomenclature been an ongoing discussion for almost a decade, and been likewise raised like a perennial by investors .

The nomenclature is symbolic of the integrated strategy referred to above. You're completely ignoring the retrograde moves that were symbolised by FC's involvement. They have no idea what a good strategy is, or they wouldn't have voted key people behind it, down. But imagine trying to market this nanotechnology with that old name? It wouldn't fly. It was laughably amateurish even in the diagnostics space.

LUCKY that the CEO does recognise a good strategy. Let's hope the new Chairman is capable of them and has some international negotiation smarts.

So Good thing Joe Maeji is very big on IP protection. This meticulous approach had led to exit frustration by some investors.

I agree totally. It frustrated GC at one point who wanted to make positive statements about the battery related progress when casting around for good news and couldn't. Due to the meticulous approach.

Which leads to the fact that Joe Maeji is far from dispensible, despite what has been argued in here. He's absolutely essential. And it would be wise to listen very closely to what he says.