I doubt the big advertising spend will be a once off. Marketing costs are usually ongoing as its repetition of the message that has the greatest effect. Like riding a bike. Stop pedaling and you can stop moving. The increase in marketing spend reflects the aspirations of growing sales substantially. The results may not be seen the same half but should have a year on year cascading effect. I think the success of the next results will surprise the market again though.
A2M
Price at posting:
$11.46 Sentiment: Hold Disclosure: Held
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