It was certainly tricky to pigeon hole IQBuds when they hit the...

It was certainly tricky to pigeon hole IQBuds when they hit the market as a totally new type of product - earbuds that also assist hearing. Things are much clearer now, with the suite of products in the 2018 portfolio - IQBuds Boost targeting mild to moderate hearing loss, and LiveIQ targeting the consumer audio market (with BT5.0 and Active Noise Cancellation).

Rolls Royce sell prestige cars and aircraft engines, so there's no reason why NUH can't sell both hearing health products and consumer audio products.