I think that's great for the younger market who will be all over...

I think that's great for the younger market who will be all over the Live IQ. Maybe different shades of skin colour (slightly more neutral colours) for the Boost just a bit less poppy for the older generation who the Boost would be more of a target. It could look a bit odd with Aunt Daisy who loves her shades of beige outfits to have a set of Electric Green Boost's in her ears. I'm sure management would be doing extensive research before committing to anything.