I think current sales indicate that there certainly is a market!...

I think current sales indicate that there certainly is a market! Before sales, both Justin and David were in a similar market with industrial hearing protection products (Sensear).

The general direction of the market does appear to be heading towards "wellness" which is the market that Nuheara will be/are targetting.

To state that their products aren't gaining traction is absurd. Why would retailers be increasing the number of stores that stock Nuheara products? Retail space doesn't come cheap. Retailers are more than happy to through out garbage which doesn't fly off the shelves. Nuheara is nothing to these retailers and they would be more than happy to throw us out if their KPIs were not being hit. 17,000 units in a single year is piss poor in comparison to what the top six would be turning over per year. Retailers at the moment hold a lot more leverage on Nuheara than what Nuheara holds on them!