You're forgetting that as Nuheara have expanded its presence...

You're forgetting that as Nuheara have expanded its presence throughout retailers, those retailers have come back and also requested longer payment terms. So quarter to quarter could appear on initial inspection as going sideways or backwards if payment terms have increased from 15 days because a retailer did an initial trial run through 20 stores which then saw that retailer expand to 150 stores and require 30, 60 or possibly even 90 day payment terms. With that in mind, obviously it will appear that Nuheara are going backwards or sideways on initial comparison between quarters. Numerous announcements have been made public which have highlighted that many retailers have continued to increase the number of locations that stock IQBuds. Much more to FA than just a quartely report.