bad marketing for Nestle, many Chinese can't understand the word "two", let alone "Atwo". A2M verticle integration and brand image will continue to grow it's market share at the mean time until other comeptitor can mass produce a2 beta caesin only milk economically. That's when A2 can review it's pricing to fit the market.
Other big brand trialling small-scale production of A2 variety will lead to steep losses, yet they may still lose the battle.
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