Modem, who buys, page-4

You need to do more research the internet service providers are not their main customers , nor are most of the sales to the general public .
Multinationals ie Coca Cola- their original customer just as one example need to real time monitor the coca cola level at vending machines an IoT device via a modem can not that , refer to the RM Research broker report page 7
But each to their own I guess .