Probably in the same way that a milk company that sells normal A1/A2 milk as well as lactose free milk does - "if you have a problem drink x - if you don't have a problem drink y'
It won't be that hard a message to craft. Plenty of companies in numerous industries sell more than one product in order to meet more than one market niche...
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A2M
a2 milk company limited
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Media release from A2M, page-17
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