Competition is good but it is not even a competition at the moment as a2 is a leader or it is about competition at the moment as more awareness is needed for this shift. A2 Milk alone won’t be enough to raise this awareness and if they do all want to shift to a2 protein only, it will take years and that is even better for a2 Milk.
Let see if the world is shifting to a2 protein, that would mean all of those producers with a1 that will be worried the most.
I am sure the management know that they are at the forefront of this revolution and that is why they will be spending more on marketing and promoting the a2 Milk brand and their products.
GLTA!
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the a2 milk company limited
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Media release from A2M, page-12
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