JAT’s First $10M in Sales a Stepping Stone to the Trillion Dollar China Retail Market, page-54

I know they're on Bloomberg with an exclusive 1 year agreement with Sinopharm that just started.

But it's not just baby milk powder, is it?

They export the whole guacamole ~ nutrition et al.

The thing that really excites me here is their exclusive distribution for 3 big international brands ~ Thermos, Camelbak, and Sunday Afternoons.

Means nothing to you but everything to me.

You see, after living in East Asia for more than 10 years, the one thing that I am sure on is the richer cashed up (children left home) middle aged and beyond love to hike.

It's a viewpoint Aussies won't be able to fully appreciate because of the preference for a more sedentary golf, tennis, and bowls or a casual walk lifestyle.

Those 3 brands hone in on what the target market wants: hiking gear with brand appeal. The latter, brand appeal, cannot be understated because image here ~ East Asia ~ takes on a way higher dimension.

Brand name = you are better than the next ham 'n egger because let's face it, a Ferrari is too expensive.

Imho etc