Just to be accurate, it is not going "crazy up".
This is a rationale price point given the growing market realisation that the US business is clearly working. As updates continue to flow through every 6 months, the price will continue to rise, rationally, based on the growing performance of the business.
Congratulations to the NEA board and staff and Rob in particular. Well done for building a real business with real value-add to its customers.
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