Getting a plug on M2M Connectivity, page-7

Fair call.

I believe from what I've read that their price point is quite low compared to similar products from competitors. It may be that they are trying to build market share and a base of customers.

Hopefully economies of scale starts to kick in more with their COGS as they manufacture more product.

They may also start to increase their prices once they have built a strong customer base which would also improve the COGS percentage.