The company’s chief executive, Nicholas Simms, said that Bubs...

The company’s chief executive, Nicholas Simms, said that Bubs Australia is well placed to sell its products in the Chinese market, where “product quality and provenance are critical factors” and where “goat milk-based products continue to experience strong growth”.
“Now as Australia’s largest producer of goat dairy products with a pathway to becoming Australia’s only vertically integrated producer of goat milk formula, Bubs Australia is uniquely placed to broaden its appeal to the Chinese market,” he said.
The agreement means that in the next few weeks Bubs goat milk infant formula, its organic baby food pouches, cereals and its CapriLac goat milk powder will be sold on JD.com via its dedicated e-commerce platform, which will follow the Chinese New Year holiday celebrations in mid-February.

The timing of Bub’s agreement comes at an opportune time – with e-commerce powerhouse JD.com announcing it will open its new regional Australian and New Zealand headquarters in Melbourne this week, as part of its expansion plan into both territories.
The deal is a win-win for both companies – it’s massive coup for the Australian dairy producer as JD is China’s largest retailer by revenue, with over 266 million active users, while Bubs falls in line with JD’s strategy of attracting more Australian brands, especially in the categories of food, agriculture, dairy and cosmetics, which are in high demand in China.