All good comments above.
The 40% discount is only to existing customers. Its both a reward for buying an earlier product, and an opportunity to get the early uptakers (product sneezers) out there spruiking the Boost for Nuheara.
General public is being offered a 10% discount, which is being extended. No biggie given the margins on this product are significant. Cashflow right now could mean no need for any further funds being required!
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