They have been trying for 7-11 and CVS for years. It's been said...

They have been trying for 7-11 and CVS for years. It's been said plenty of times. Never have Yowie announced anticipated sales numbers from a new account. Why would they?
If anything, the last couple of years has shown us that they should just shut up and get on with it. Let the results speak for themselves. It's not as if they need to spruik the company given they don't need funds. They need sales performance and an end to the losses.
A good announcement, whether you like it or not.