havent they been saying that they will be CF+ for a while now? moving into prosumer markets so early was a mistake IMHO. great companies do few things really well. They had the entire professional team market to themselves. Once they had cornered that in every sport, then they could have done the same in the semi pro and NCAA etc. prosumer should have been last or never been a priority. Ditto with the video analytics acquistion. Classic example of another great aussie company with potential that squandered a golden opportunity trying to become too big too soon. This will trade below $1.00 soon. too many stale and disgruntled holders in it now. lastly, having insto's onboard isnt always a great thing. When SP was $3.90 - insto's came onboard around $3 or $3.25 and since then price been in downward spiral. they cut their losses when it comes to exiting, many wont hang around for the business to turn around. Ditto with the so called "sophisticated investors" that will be coming onboard via this $1.10 raise.
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