From a marketing perspective, consumers expect most brands to post on social channels at least once, if not multiple times per day.
This requires a huge content library, which for many companies, is almost impossible to generate themselves.
Using UGC allows brands access to great content and the opportunity to engage with consumers/community.
One major issue that companies have with using UGC are copy-right infringements etc etc. I believe this is an excellent opportunity for real-world use of blockchain technology. Looking forward to seeing what comes next.
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