Ann: Response to recent media commentary, page-53

Doesn't matter what you or the research says...it matters what the consumer thinks.......Initially the big milk companies passed off a2 as a marketing gimic......but now you have fontara doing deals with a2 and nestles apparently trying to mimic them.......it matters nothing what research says....it matters what consumers do......research says big macs at McDonald's are junk for people.......but they still do pretty good.......the point is having a marketable amd defendable position. ......whether its wrong or right it doesn't matter......the consumer decides that