Yeah but nah...the boys are pretty strategic with releasing numbers...still nascent times (word of the year!)...re competitors and in line with overall corporate philosophy of understatement I think.
We have a history of focusing on unit outputs and earlier on the range expectations were pretty way out as it's impossible to gauge given global reach of the tech/adaption of a distruptive tech/advertising channels and appropriate associated resource targeting etc.
At present time resource targeting would be a very much week to wek review I'd think and also balance of how much info you want released out into the market.
We still have no idea of actual unit production cost...and I'm of view that the guestimstes on the IQbuds are way over at least in terms of hardware...no idea with tespect to the software licensing though re ID.
So generally we get an idea as we go but unless Co gives the heads up...kinda over trying to guess. Not that I don't understand what drives the debate...hust aware of why the info is sensitive.
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