And Norwood admitted that in the half yearly and that their...

And Norwood admitted that in the half yearly and that their focus needs to change. If it's one thing Norwood have done constantly it's create solutions for problems already solved by other software companies a couple of years previously. If you're late into the game its very hard to win market share.
Compliance is really the last roll of the dice, I can't help but think app updates are a distraction and focus on iOS over android has cost important time for a smaller segment in a fast race. Woulda, coulda, shoulda.