Exactly Royal Auto magazine is the wrong medium for the targeted demographic, we're after the sub 40's, they don't read magazines that come to the letter box, RACV FB should be doing something monthly on DMC+Mycaravan. Where is the heat being applied to RACV?
It's pretty poor really considering this RACV deal was minted about 12months ago now.
Are we overlooking the obvious?.
Exactly Royal Auto magazine is the wrong medium for the targeted...
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