Huge difference in Logistics (and in this instance probably...

Huge difference in Logistics (and in this instance probably packaging material) between shelf stable and fresh perishable products. Given Australia is quite high in global terms in our % share of fresh vs UHT in milk it makes sense to go down the UHT and powder roads where we can build markets and awareness. Obviously baby fromula would be next cab off the rank but will hit the competitive firestorm. Don't underestimate the benefit of what Moxey Farms offer in terms of "single herd tracebility" when it comes to baby food .