You are happy to be holding a company that sold of a 17% stake...

You are happy to be holding a company that sold of a 17% stake in the fastest growing company in the ASX. That stake would be worth nearly 150% of Freedom's current market cap as of today. For a supposedly market sensitive announcement it hasn't set their SP on fire this morning has it.

As a A2 shareholder we welcome any new entrant to give us further market acceptance. Just remember everyone has the right to set up to go into competition chasing a slice of A2's market. But just like Compass Mark 1 and 2 chasing Qantas's market share you have every right to go out of business as well. Blackmores entrance into the IF space thinking the growing IF pie was going to be a walk in the park had similar fanfare on its announcement that in time became a Masters moment.

A2's has seasoned management that have forecasted this move for quite a while now and would already have a strategy in place with a plan of attack when that day comes. Their new CEO who knows all about being in a competitive market and taking and holding market share in her current job, I wish you luck as you are going to need all you can get.

Let the games begin.