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Ann: ISU Trading Update & CEO Resignation, page-27

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24/04/18

10:26

Post #: 32649268
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Originally posted by neoteric ↑

This is the type of business that investors can easily get a grasp about its quality merely through observation as a consumer. What I noticed when using their sites was the absence of a number of insurers from the comparisons, and the prevalence of their preferred partners. As a consumer, am I really seeing a good offer on an insurance premium, or am I getting pushed the product the maximises the commission for iSelect? In a similar way to mortgage brokers profiteering from selling the largest loans to consumers, iSelect have an inherent conflict of interest between supplier and customer.

It's a flawed business model, and a far cry from quality online businesses such as Carsales or Seek where a network effect of more participants means a better experience through deeper markets.

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Ok - I have exited this morning with a decent profit to examine Yodas concerns about revenue recognition on more detail . Thanks for bringing it to my attention . Will reenter if I remain comfortable but the revelation of govts offering comparison websites is also a concern Good luck to all holders

ISU Price at posting: 50.0¢ Sentiment: None Disclosure: Not Held
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