Yer, did you read this "Blockchain could allow for ShareRoot’s UGC platform to be further enhanced with more secure and effective methods of proving the ownership and legal rights of the content through ‘smart contracts’."
They're not even confident, because they said it "could" allow for it to be enhanced and then, all it does maybe prove the ownership and legals rights of the content.
That i think is BS. Kodak did the same thing recently arguing it would help people retain their image rights. That was largely shot down by analysts.
Basically, this smells like desperation. All it can do is enhance their current product, not lead to new revenues lines. And really, how much of an enhancement is this going to be?
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