DMC's business model has taken years too perfect and is now...

DMC's business model has taken years too perfect and is now proven, we should now be pouring the advertising gasoline on top, but we appear to be distracted with Mobilise.

The questionable fact is we're adding fleet vehicles to DMC's platform (great) but not in parallel with demand strategies. The Demand side was already over due for attention and this new supply is now exacerbating the situation.