Bit left field but considering we are talking advertising / marketing. Has anyone else out there watched 'The Defiant One's' on Netflix? - It's about the Beats by Dre phenomenon. Noting it is a completely different product and market. This is in no way a comparison of product!!! Jimmy Lovine makes some pretty interesting comments (I think in the last episode) with respect to the distribution networks, critical product placement in everything from music videos to sports events. It was a textbook marketing strategy which took time to reach critical mass but played a massive role in uptake and in perception of the product by Apple when valuing the company. It also highlighted the importance that industry connections played in the success of the product. Interestingly it reinforced my positive view on the strategies being implemented (that we can observe and interpret from the outside) by our most excellent Directors and Management team. It did help that I am a massive fan of Hip Hop, Rap and all other sorts of music.
Anyhow. Worth viewing if you are interested.
NUH tracking well for a big future in my honest opinion.
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