Let me repeat my Xero investment story to those who do not know. I was one of those who bought the shares at 41.90 in early 2014. That was the time when the shareholders were speculating that it would gain traction in the US very quickly. It did not. The sp retraced to as low as 13 as far as I remember. It was heart breaking to see my investment in red. By the way, The money I used to buy Xero shares was the sales proceed from my bank shares. Anyhow. I believe in the fundamentals of Xero and did not panic. Instead, I continue to buy shares at 18 and 19. I am averaging at 28.50. (How I wish I accumulated at sp 13)
There will be a point in time that I will sell these shares. If the revenue and subscribers are growing and the trend sp will become 100 one day. Then, My strategy is to start selling 1000 shares each year for sp 50.
GLTA. Happy Investing.
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