I see, your belief and value is that 'premium products' are just for marketing, right? Every milk is the same as coles brand milk. Every breeds of beef taste the same, why do we have Japanese Kobe beef and Matsusaka beef or American's own American Style Kobe Beef (Japanese Wagyu + Angus cattle)
You either see no value in differentiation or you just Simply can't distinguish the difference.
Pity.
Ann: The a2 Milk Company expands into South Korea, page-70
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