From the webinar NUH have identified a place in the market where there is really nothing as a competitor and a massive market. They are not trying to be hearing aids but they are bridging the gap between affordable hearing solutions to people without the persona of a hearing aid. This in itself is very clever. Nor do they want to be headphones or earbuds. As far as strategic direction this is very clear and very calculated. Well done to the Nuheara team firstly for identifying an issue and having come up with a solution to target a large part of the world population at an affordable price.
Not a $ spent on displays in shops shows how smooth operators justin and David are and as a shareholder I don't think I could ask for more at this point in time.
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