It is the difference between Push and Pull Marketing.
Push marketing is when you try to push products to your customers, eg. Special offers, buy one get one free, sale ends friday, extra discount etc.
Pull Marketing is when you try to make the customers think they have to have it and will pay any price, eg. Crown Lager, Ferrari Cars, Apple iphones.
Hopefully Australian market will try to pull the product from EdenCrete.
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