Great discussion from all. Interesting comments from both sides of the argument. Personally, I think the social media campaign is failing, as it evident by the sales figures. If you look at the collectors page, it's interesting to see all the merchandise that was around back in the 90s (and still being traded!). So yes Yowie social media is great, but what else are you doing. They've talked about many things in company updates, but to date, I haven't seen anything come to fruition. Hoping we get some actions with timelines around brand growth in the next update. I still know far to many people who either stare at me blankly, or say, "ah yeah they were those Cadbury toy things back in the 90s", when I mention Yowie. Thanks guys.
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