Let the sales begin, page-22

I was at an AGM last year for a small ASX listed tech company , I was speaking to one of the directors about not just raising sales but getting a better margin ie increase demand from limited supply , his idea was to pay the freight on the product shipped out to the customer , by using an inhouse freight service I thought ok idea but not earth shattering .
How ever his idea was put to the test, result in the last 4 months company has had to take on more staff getting trained and older staff working overtime for increased orders from new customers , that director is now the interim chairman.
Maybe if Eden had its own small tanker branded with Edencrete on its side with a salesman travelling shotgun with the driver stopping at mixer plants down to Texas ?
Its obvious the current sales method is not working .